MICHAEL LEVENTHAL, Of Counsel
to Rosen Feig Golland &
Lunn, LLP of Beverly Hills, is a refugee from the music business,
having left the full-time practice of entertainment law to move into high
technology and digital media before the internet was a business model. In 1992, he combined his entertainment and
digital media practices, when “multimedia” meant the CD-ROM business. Since that time, Michael has been on the
forefront of the legal and business aspects of nearly every major technological
innovation in digital media, from payment for electronic transmissions of entertainment
content (rather than just shiny discs), to dispute resolution over domain
names, to co-branding and cross-licensing agreements for online services, to
pay-per-click advertising services, to digital music download services, to
television/internet hybrids and the development and licensing agreements
required to make them run, to user generated content sites, including
development in SecondLife.
Among
his clients during these years are Fox Interactive Media, MySpace,
Pop.com, Oversee.net, NEC, Compendia Media, Virtual Netcasting
Corporation, the Interactive Television Alliance, and Satellite Events
Enterprises, among many other entertainment/new media/traditional media
ventures.
Michael
has represented hundreds of digital media and high tech start-ups in music,
film, interactive television, sports, stand-alone online ventures,
non-entertainment web-based businesses, and software—from formation to
strategic planning and alliances, to licensing matters, to obtaining financing.
Over
the last few years, Michael has gotten involved in the “Clean Tech” and space
commerce industries, assisting entrepreneurs in these areas with their legal
and strategic needs and initiatives, working with advanced water filtration
companies, sustainable living companies, rocket companies, and other
space-related projects.
Working
with entrepreneurs and visionaries at all stages of development has long been
one of Michael’s passions. Michael has
been a partner in a large national firm, a co-owner of several boutique law firms
and a business consultancy,
and a solo practitioner. The combination of law firm and business
consultancy is consistent with Michael’s holistic approach to representing
businesses, both large and start up.
Michael
goes beyond drafting of agreements and filing of trademark applications to
understand and support your business with
strong strategic thinking. He works with
clients to develop an overall direction, with legal and business projects woven
into the fabric of the larger strategy.
Email Michael at info@rfgllaw.com
